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Brand
Joy Discovery------we are making children’s wear for happiness
Age Focus: 4-16 years old
Key Words: Green, Health, Fashion, Happiness
Style: European Casual
Main Products: T-Shirts, Shirts, Sweaters, Knits, Coats, Skirts, Pants, Jeans etc.
Grade: Mid and High End
Main Customers: For the families which persue Green, Health, Fashion and Happiness.
Brand Story
Squirrel Bubu and his friends wanders around to look for happiness, but encountered many difficulties and sorrows.
One day, they met Maitreya Buddha and asked, “ Where can we find happiness?”
Maitreya, "Pls help me build a boat!"
The squirrels temporarily put aside finding happiness, and got the tools of boat building. With forty-nine days, they cut down a big, tall tree and hollowed out center of the tree, resulting in a canoe.
They put the canoe into the water and invite Maitreya to board. They sit together in the canoe, paddle and sing cheerful songs. Maitreya asked: "Is everyone happy now?"
Squirrels answered in unison: "could not be happier!"
Maitreya Buddha: "Happiness is just simple like this, it often comes to you occasionally when you focus on doing one thing. As long as we try our best to focus our own business step by step, happiness will naturally be with us for life."
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