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Point-of-Purchase represents ground zero for Marketing at Retail. Along with branding, it is the most critical element in your advertising and marketing efforts.Exhaustive research has shown that most buying decisions are made in the store, where your product, your customer, and the money to buy your product all come together. The right Point-of-Purchasedisplays can be your last, best, and sometimes only chance to get your message across and close the sale.
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